The case of a search result, a CTA may Phone Number List persuade the visitor to click on that result. We found a significant correlation between CTA use and higher positions in Google. To make it as easy as possible for the SEO world in the Netherlands, we immediately Phone Number List investigated which CTAs were used the most. The top 5 most used CTAs in the page title are: To buy Shop Now To order Purchase The following 5 CTAs are most commonly used in the meta descriptions: Look at Phone Number List Purchase Now Search To buy Unique Selling Point (USP) presence USPs can also entice someone to click on the search result. A USP describes the unique Phone Number List properties of a service or product offered. By naming the right USPs you can distinguish yourself from the competition and entice the visitor to choose you. Naming a USP is significantly related to a higher position in Google Phone Number List for both the title and the description. We also extracted the top 5 most used USPs from the research data. For page titles these were: Free Cheap Customization Best Dispatch It will not surprise many people Phone Number List that 'Free' and 'Cheap' are the most used among the Dutch known as 'stingy'. We also see 'free' most often in the Phone Number List meta descriptions: Free Product Range Fast Best Dispatch Bullets Presence Finally, we also looked at the use of bullets in the meta descriptions. Bullets are often used to structure the description. With higher ranking Phone Number List search results, we saw bullets appear significantly more often than with lower search results. The following characters were Phone Number List most commonly used: – (the dash) (the checkmark) (the vertical bar) (the alternate checkmark) (the heart) What do these results mean to you?